GROOM AT THE TOP: Your Guide To Looking Good

We're not blowing smoke here. Grooming goods infused with hemp offer results that are truly buzz-worthy.

Men's Journal
GROOMING: How to Save Face

BURNOUT OCEAN TESTED SUNBLOCK
BurnOut sunscreen was developed by environmental scientist Kevin Dunn. It is completely waterproof and sweat proof and developed with the athlete in mind.

Key features: BurnOut ...provides broad spectrum protection against UVA and UVB rays. BurnOut ocean tested sunscreens are enriched with hemp seed oil, aloe vera and Vitamin A and E. They are designed not only to protect your skin from burning, but to help rejuvenate sundamaged skin. The blocks are hypoallergenic, non-comedogenic, fragrance-free, PABA free and non-greasy BurnOut is available with an SPF of 32 or 18 and there is also a lip balm.

MBA test facts: BurnOut SPF 32 did what we would want any sunscreen to do. We didn't burn, it was easy to rub in, it didn't have a strange smell and it didn't run into our eyes.

MBA rating: We give BurnOut five stars for doing exactly what it claims.

-Mountain Bike Action

Women's Sports & Fitness
BEAUTY AND THE BEACH

SKIN DEEP
If you're not careful, the sun can wreak more havoc on your skin than MTV's Spring Break does to the beaches of Cancun.

STEP ONE: Fend off free radicals. No, this is not a political statement. They're the charged molecules (formed from UV rays) which attack healthy cells, damaging collagen and elastin, and eventually causing wrinkles. "The skin has protective antioxidants that try to neutralize free radicals," explains Linda K. Franks, an associate professor of dermatology at New York University. But when the free radicals overload the system (such as when you don't use sunblock) the protective mechanisms are over-ridden. Eat your fruits and vegetables (which contain antioxidants) and always use a sunscreen that blocks UVA and UVB rays. BurnOut Sunblock does both.

-Women's Sports & Fitness

Details Magazine
THE BLOCK THAT ROCKS:
Introducing BurnOut, the only sunscreen you need

FINALLY, A SUNBLOCK that even patchouli-sniffin' Phishheads will love. The aptly named BurnOut Sunblock has all of the requisite you need to deflect UVB (responsible for burning) and UVB (aging) rays. But it also contains hemp-seed oil, which may prevent skin-cell loss...and it's somehow related to marijuana! This waterproof, sweat-proof, bong-proof, and non-pore-clogging formula is available in SPF 32. If only it replenished brain cells.

-Charlotte Butzin, Details Magazine

FROM SURFSIDE TO MOUNTAINSIDE, EVERYTHING YOU NEED UNDER THE SUN. BurnOut Ocean Tested Sunblock 32.

-Shape Magazine

BURNOUT OCEAN TESTED SUNBLOCK. This 18- or 32- SPF product consists of natural ingredients, including virgin hemp seed oil. Developed by a surfing scientist, it claims to replenish already damaged skin cells.

-Boating Magazine

Fitness Swimmer
STUFF: SCREENING THE SUN
A shady proposition

ENVIRONMENTAL SCIENTIST KEVIN DUNN spent several years surfing around the world in search of the perfect wave. Given his family history of the deadly skin cancer melanoma, he also found himself in search of the perfect sun protection. He never found the perfect wave, but he decided to develop the perfect sunblock. Called BurnOut, it's a full-spectrum (meaning it blocks both UVA and UVB rays), waterproof sunscreen that comes in two SPFs - 18 and 32. Unlike some heavy-duty sunblocks, it's light and nongreasy, and doesn't run under your goggles and burn your eyes, says open-water swimmer Mary Lou DiNardo of New York. BurnOut also has a long-lasting high-SPF lip balm.

-Fitness Swimmer

Kevin Dunn, an avid surfer and world traveler, has developed an intimate relationship with the sun and suntan products in his travels. Only two years ago, he was convinced that most sunscreen products were fraudulent. "I was fed up with their quality and claims," he says.

With his environmental science degree from the University of California at Santa Cruz, he decided to create his own sunscreen. Dunn discovered that that most products use cheap oil for a base. Naturally, his quest for a good base oil led him to hemp, which turned out to be the perfect additive for BurnOut, ocean tested, water-resistant sunscreen lotions that offers SPFs of 18 and 32.

Dunn started an intensive marketing program and can safely claim that the response to BurnOut as been "tremendously positive." He's proud that the hip, new national makeup store Sephora in New York city is carrying his lotions.

-Gretchen Monette, Hemp Times

And Have Fun!!!
1. Throw a rooftop party.
2. Drive a new Mercedes-Benz S-Class with the sunroof wide open. And don't forget to slather on the BurnOut SPF 32...

-Harper's Bazaar

DON'T BURNOUT
A sunscreen made for surfers by a surfer? Seriously. Many years in the making and tested in Hawaii and Indonesia, BurnOut is ideal for long, sea-filled days under a burning sun. Available in SPF 18 and 32, the concern here isn't about getting a perfect tan. This is pure sunblock. It is waterproof, hypoallergenic, PABA-free, non-greasy and enriched with hemp seed oil to rejuvenate your skin. Be sun savvy and slap some on.

-Blue Magazine

Sunscreen is a skin-care must: BurnOut Ocean Tested Sunblock SPF 32.

-Mirabella

SAVE YOUR SKIN AND BRAIN CELLS. Get into the groove with this new sunblock cruising its way into the scene. BurnOut is the only sunblock in the world that has hemp-seed oil in it, so now your skin can get irie along with the rest of you. The fine folks at BurnOut sent us down some to test, and let me tell you - it works! ...BurnOut comes in SPF 18, or for all you pale riders - SPF 32.

-TRANSWORLD Surf

BURNOUT OCEAN TESTED SPF 18 WATERPROOF SUNBLOCK. This silky lotion bathes your skin with hempseed oil and aloe vera. The sunblockers...guard against UVA and UVB rays.

-Men's Journal

BurnOut Sunblock. Surfers know sunblock Kevin Dunn, who was surfing before he could walk, has...come up with the most effective and chic sunblock you can own. The non-comedogenic formula can also be worn as your daily moisturizer. Perfect for a weekend in Miami.

-Paper Magazine

BurnOut is a proud sponsor of the S.O.S. South of Seventh Fashion Show. Put on by SoHo Partnership and TriBeCa Partnership. Puck Building, New York City.

-New York Magazine

San Jose Mercury News
BODY AND SOUL
Saving his skin

YOU'RE AN IRISH, freckle-faced redhead who enjoys nothing more than hanging 10. What's your most logical career move?

For Kevin Dunn, a UC-Santa Cruz and Leland High School graduate, the answer was right under his nose, or - more accurately - in the sun block he's slathered all over his schnozz for years.

"My nose was constantly peeling until I was 12 or 13," says Dunn, now 28. "I got fed up with the sunscreens that are out there. They just don't work as good as they should."

Determined to find a product that would last as long as a good day of surfing, Dunn, a former environmental studies major, decided he would have to create his own concoction.

The result: "BurnOut," a new line of "ocean tested" sun block launched in May - with a Santa Cruz twist. Each 5-ounce bottle of sunscreen is loaded with moisturizing virgin hemp seed oil, which its maker says is non-toxic and biodegradable.

The Santa Cruz-based company, Sun Research LLC., is marketing the cream to surfers, snowboarders and mountain bikers, says Dunn. "We want to be the first sunscreen product that's really hip and cool."

Dunn knows that would be no small feat. Growing up, he was less than thrilled when his father -who suffered from skin cancer - made him put on sun block, he says. And he recognizes that skin protection isn't always a priority among generations X and Y. But that hasn't stopped him from peddling his product - $20 a tube with SPF 32 - to fellow surfers more concerned with perfect waves than perfect skin.

-Julie Sevrens, San Jose Mercury News

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